Privacy Policy

This Privacy Policy explains how Russell Construction Company LLC d/b/a RCC Electric(“RCC Electric,” “we,” “us,” or “our”) collects, uses, and protects information when you visit russellconstructionco.com or contact us for electrical services. By using this website or contacting us, you agree to the terms of this Policy.

1. Information We Collect

We collect the following types of information:

• Information you provide directly: name, phone number, email address, service address, project details, and any photos or documents you upload through our contact form or send by email.
• Information collected automatically: limited technical data such as your IP address, browser type, pages visited, referring URL, and approximate location, gathered through standard server logs and (if enabled) Google Analytics 4 to understand site usage.
• Communications records: records of phone calls, voicemails, emails, text messages, and quote requests so we can respond to your inquiry and document the work we perform.

We do not knowingly collect personal information from children under 13 years of age (COPPA). If you believe a child has provided us with personal information, please contact us so we can delete it.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and provide a quote or estimate.
• Schedule, perform, and document electrical work, including permit applications and inspection records.
• Communicate about active projects, follow up on completed work, and provide warranty service.
• Send appointment confirmations, follow-ups, and service-related messages by email, phone, or text.
• Improve our website, services, and customer experience based on aggregated usage data.
• Comply with legal obligations, including tax records and Tennessee electrical-contractor licensing requirements.

We do not sell, rent, or trade your personal information for marketing purposes.

3. SMS and Text Messaging

By providing your phone number, you consent to receive service-related calls and text messages from RCC Electric, including appointment confirmations, scheduling updates, and quote follow-ups. Message and data rates from your carrier may apply. You may opt out of text messages at any time by replying STOP to any message, or by calling us at (865) 722-5722.

4. Service Providers (Subprocessors)

We share information with a small number of trusted service providers strictly to operate this website and respond to your inquiries:

• Netlify, website hosting and content delivery.
• Resend, delivery of transactional email (such as quote-request notifications and confirmations).
• Google Analytics, aggregated, anonymous website usage measurement (only if enabled).
• Square, secure payment processing for invoices.

These providers are contractually limited to processing data on our behalf and only for the specific purposes listed above.

5. Cookies and Analytics

This website uses minimal cookies for basic site functionality. If Google Analytics 4 is enabled, it sets cookies that collect anonymous information about how visitors use the site (pages visited, session duration, etc.). You can disable cookies in your browser settings or opt out of Google Analytics using the official Google Analytics Opt-out Add-on. Disabling cookies will not affect your ability to request service from RCC Electric.

6. Data Retention

We retain contact inquiries for up to two (2) years to maintain a record of customer communications. Project records, including permits, photographs, invoices, and warranty documentation, may be retained for up to seven (7) years to comply with Tennessee record-keeping requirements and to honor our workmanship warranty. You may request earlier deletion of your data, subject to any legal retention obligations.

7. Data Security

We use reasonable physical, electronic, and administrative safeguards to protect your information. The website is served over HTTPS with TLS encryption. Internal records are kept on access-controlled devices. However, no internet transmission or electronic storage system is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on where you live, you may have the following rights with respect to your personal information:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your information, subject to legal retention obligations.
• Opt out of marketing or text-message communications at any time.
• For California residents: rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to delete it.
• For EU/EEA/UK visitors: rights under the General Data Protection Regulation (GDPR), including data portability and the right to lodge a complaint with a supervisory authority.

To exercise any of these rights, email qr@russellconstructionco.com or call (865) 722-5722. We will respond within a reasonable timeframe and, where required, within the period set by applicable law.

9. Third-Party Links

Our website may link to third-party sites (such as our Google Business Profile or our hosting partner). Once you leave our site, this Privacy Policy no longer applies. We are not responsible for the privacy practices of any third-party websites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Material changes will be communicated through this site. Continued use of the site or our services after an update constitutes acceptance of the revised Policy.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, contact us at: